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Collaborative MBA: Search Strategies

Search Strategy

Before you begin searching with library search tools, take a moment to think about your search strategy.  How can you search efficiently to find the best information?

  • Watch the keyword videos to increase your understanding about this helpful concept
  • Try the "Think - List - Search - Adjust" approach; use the Thinking Tool to help you
  • Consider subject terms as a way to make your searches more powerful

Need help? Ask us if you have trouble at any stage in the process.

What are Keywords

What does "KEYWORD" mean?  This short video explains the concept well.  It references a video for searching with keywords, which you can watch here.

[from a series of Library Help videos produced by the University of Houston Libraries.  The "next tutorial" mentioned in the video above is also very helpful.  You can watch it here.]

Choosing and Using Keywords

This video from USC San Bernadino does a great job at explaining what keywords are and how to think about them when searching.

THINK LIST SEARCH ADJUST

THINK:  Think about the topic you want to research. Write down your thesis statement or question, if you have one.

LIST:  How can you summarize this topic into single words, or short phrases? Make a list of those words and phrases. Think about related words and phrases.  Write down words that mean the same thing as the words you've already written.

SEARCH: Use the words and phrases on your list, alone and combined in different ways, to begin searching. Keep an eye out for additional words and phrases you see along the way which might also get you to helpful information.

ADJUST:  As you search, you may want to adjust and refine your strategy.  You can do this by adding additional search terms, narrowing by date, or choosing to see only certain types of sources, like academic journals.  The options for adjustment vary depending on the resource you're searching.

Thinking Tool

Using Subject Terms

Subject terms are standardized words and phrases that identify the key elements of the book or article – they identify the core of what the book or article is about.

A good way to use subject terms (sometimes called subjects or subject headings) is to use them to refine or focus your searching, or to find other materials on a specific topic.  

One approach is to begin with a keyword search with some of the key or primary terms in your research topic. Start browsing your search results. When you find a book or an article that is close to what you're looking for, look at the subject terms that are being used to describe the item. You can use these to find other items on the same topic.  Often the subject terms are clickable, and you can click on them to find other items on that topic.

An example of subject terms from Business Source Complete:

Need Help? Ask Us!

Unsure about what you're reading here?  Visit our Need Help - Ask Us page and connect with a Bluffton librarian who can help you understand.